Chase the Exerhighs
Björn Borg

Exercise does brilliant things with our bodies, that’s no news. What’s more fascinating is what it does to our brains. When working out your brain releases serotonin, adrenaline, dopamine and endorphins. These are the same substances released by ecstasy, LSD and other happy drugs. So Björn Borg released Chase The Exerhighs. A campaign linking exercise to taking happy drugs – manifested in one simple thought: Working out can make you high.

Bronze - Integrated Eurobest 2018

Guldägget 2019: Guldblick (AD), Silverägg (PR), Diploma (Best Shorts)

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https://www.adweek.com/creativity/exercise-is-one-hell-of-a-drug-in-these-fantastically-trippy-ads/
https://adage.com/creativity/work/exerhighs-running/55342
https://www.adweek.com/creativity/got-drugs-you-can-trade-them-for-designer-clothes-at-this-brands-pop-up-shop/
CREDITS: Director & Photography: Frode & Marcus Art Director: Clara Uddman Art Director: Petter Swanberg Senior designer: Jesper Hellzén Producer: Josephine Lundquist, House Agency Production company: House Agency Senior Copywriter: Mar
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